Visitors gather at the booth of Chinese beauty brand Huaxizi, or Florasis, during a beauty industry expo in Shanghai in May 2023. [Photo/China Daily] Domestic brands with unique features and high-quality attributes have been accelerating their pace of going global, and the trend has shifted from low-priced competition to branding development, and increasing applications of … Continue reading Domestic brands make steady march overseas
Tag: brand
Nike runs quickly to outpace industry in China
Nike showcases its latest pipeline of innovations, together with 40 world-class elite athletes, during an event in Paris in April. [PHOTO/CHINA DAILY] Global sportswear brand Nike is doubling down on the Chinese market by leveraging a responsive and localized creative platform as well as innovations centered on its patented Air technology. The initiative — to … Continue reading Nike runs quickly to outpace industry in China
Wanglaoji to set up more herbal tea museums abroad
Guangzhou Wanglaoji Health Industry Co Ltd unveils its international brand identity WALOVI in Los Angeles, US, on April 8, 2024. [Photo provided to chinadaily.com.cn] Guangzhou Wanglaoji Health Industry Co Ltd has unveiled its international brand identity and is planning to establish more herbal tea museums overseas, the company said, as the natural plant-based beverage maker … Continue reading Wanglaoji to set up more herbal tea museums abroad
Updates allow Jiyue drivers to enjoy newest cars, says CEO
Jiyue CEO Xia Yiping speaks at the brand’s AI Day on March 25, 2024. [Photo provided to chinadaily.com.cn] Jiyue Auto, a joint venture between Geely and Baidu, launched an over-the-air upgrade for its model, the Jiyue 01, on Monday. It represents the third OTA update within 90 days and the fifth since the launch of … Continue reading Updates allow Jiyue drivers to enjoy newest cars, says CEO
Nike’s Jordan enjoys above-rim revenue in nation on rising demand
The landscape of sportswear has evolved, with more brands venturing into the realm of luxury. This shift is a response to the rising demand for high-quality, stylish athletic apparel and footwear. The trend’s recent example is the opening on March 23 of World of Flight, a top-end retail concept of the Jordan Brand — a … Continue reading Nike’s Jordan enjoys above-rim revenue in nation on rising demand
Xiaoguancha prepares to take over the international stage
Du Guoying, founder and chairman of Xiaoguancha, gives an interview in Boao, South China’s Hainan province in March. [Photo provided to chinadaily.com.cn] Chinese high-end tea brand Xiaoguancha is seeking to refresh the domestic and international markets through leveraging research and development to drive tea quality and digitalization, said Du Guoying, founder and chairman of Xiaoguancha. … Continue reading Xiaoguancha prepares to take over the international stage