Visitors gather at the booth of Chinese beauty brand Huaxizi, or Florasis, during a beauty industry expo in Shanghai in May 2023. [Photo/China Daily] Domestic brands with unique features and high-quality attributes have been accelerating their pace of going global, and the trend has shifted from low-priced competition to branding development, and increasing applications of … Continue reading Domestic brands make steady march overseas
Tag: store
LEGO expanding experience-centered stores in nation
A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE Amid surging enthusiasm for out-of-home novel and leisure activities, LEGO, a global leader in toy manufacturing, is strategically expanding its presence by introducing more experience-centered stores in China to captivate more new consumers and forge … Continue reading LEGO expanding experience-centered stores in nation
China Gold Association urges franchisee scrutiny after closure in Beijing
Gold jewelry enterprises should continue enhancing scrutiny during franchisee admissions, standardizing business processes and institutional development, said the China Gold Association in response to the recent sudden closure of a Beijing-based franchise of China National Gold Group Gold Jewelry, one of China’s central enterprises in the gold industry. The gold enterprises should conduct regular store … Continue reading China Gold Association urges franchisee scrutiny after closure in Beijing
Nike’s Jordan enjoys above-rim revenue in nation on rising demand
The landscape of sportswear has evolved, with more brands venturing into the realm of luxury. This shift is a response to the rising demand for high-quality, stylish athletic apparel and footwear. The trend’s recent example is the opening on March 23 of World of Flight, a top-end retail concept of the Jordan Brand — a … Continue reading Nike’s Jordan enjoys above-rim revenue in nation on rising demand