Nike showcases its latest pipeline of innovations, together with 40 world-class elite athletes, during an event in Paris in April. [PHOTO/CHINA DAILY] Global sportswear brand Nike is doubling down on the Chinese market by leveraging a responsive and localized creative platform as well as innovations centered on its patented Air technology. The initiative — to … Continue reading Nike runs quickly to outpace industry in China
Tag: nike
Nike doubles down on hyper-localized innovations for China
Nike showcased its latest pipeline of innovations, together with 40 world-class elite athletes, including the sculpted Air unit in the new Pegasus Premium, during the “Nike On Air” event in Paris last week. [Photo provided to chinadaily.com.cn] Nike Inc, the leading global sportswear producer, is doubling down on the Chinese market by leveraging a fast-responsive … Continue reading Nike doubles down on hyper-localized innovations for China
Nike’s Jordan enjoys above-rim revenue in nation on rising demand
The landscape of sportswear has evolved, with more brands venturing into the realm of luxury. This shift is a response to the rising demand for high-quality, stylish athletic apparel and footwear. The trend’s recent example is the opening on March 23 of World of Flight, a top-end retail concept of the Jordan Brand — a … Continue reading Nike’s Jordan enjoys above-rim revenue in nation on rising demand