A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE Amid surging enthusiasm for out-of-home novel and leisure activities, LEGO, a global leader in toy manufacturing, is strategically expanding its presence by introducing more experience-centered stores in China to captivate more new consumers and forge … Continue reading LEGO expanding experience-centered stores in nation
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LEGO beacon store opening sheds light on China’s retail trends, potential
LEGO beacon store at Joy City shopping complex in Xidan Commercial Street, Beijing, April 21, 2024. [Photo/VCG] BEIJING – At about 10 am on April 20, when most stores within the Joy City shopping complex in Xidan Commercial Street in downtown Beijing just opened, a store on the building’s second floor already had customers waiting … Continue reading LEGO beacon store opening sheds light on China’s retail trends, potential