Decathlon plans big expansion in China

A Decathlon employee checks the condition of a bicycle at a store in Beijing on May 1. Decathlon plans to open 20 to 30 stores annually in China over the next two years. [Photo/China Daily] To ride the boom in China’s sports market, Decathlon, a French sports equipment and sportswear manufacturer and retailer, plans to … Continue reading Decathlon plans big expansion in China

Chinese burger innovations bolster local brands

A diner buys Chinese burgers at a restaurant in Chongqing. TAO LIAN/FOR CHINA DAILY Every Tuesday, Lu Jin, 22, who is pursuing his bachelor’s degree at the Beijing University of Chemical Technology, visits Tastien (also known as Tasiting) restaurant located in the capital’s North Third Ring area, within the campus neighborhood. The restaurant’s member card entitles … Continue reading Chinese burger innovations bolster local brands

LEGO expanding experience-centered stores in nation

A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE Amid surging enthusiasm for out-of-home novel and leisure activities, LEGO, a global leader in toy manufacturing, is strategically expanding its presence by introducing more experience-centered stores in China to captivate more new consumers and forge … Continue reading LEGO expanding experience-centered stores in nation

Intimate wear business sees rising net profit

A man works in a supply chain factory of Cosmo Lady, one of the largest intimate wear enterprises in China. [Photo provided to chinadaily.com.cn] The expansion of physical stores and the increased number of membership customers have helped boost net profits for Cosmo Lady, one of China’s largest intimate wear enterprises, in 2023, according to … Continue reading Intimate wear business sees rising net profit